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What Are AMP Pages And What It Means For Your Business?

Accelerated Mobile Pages (AMP) are part of a recent update that Google has been rolling out gradually this year. So let’s be futuristic and try to figure out how this could affect your business and your website in the months to come. We wouldn’t want to be hit by a Google penalty now, would we?

If you followed Google’s announcements at all last year, then you have likely heard about the huge Mobile-Friendly update that hit in April 2015. For those of you that didn’t have Internet at the time, this update was when Google announced that they would practically be punishing websites that weren’t mobile-friendly by lowering their positions in the search engines. The main reason they did this is because they want to ensure the best possible user experience and since more and more people are now browsing the Internet on mobile devices, Google wants to make sure that websites that aren’t easy to navigate on the phone are not be shown in the first place.

Well, the AMP update is kind of an extension to last year’s “mobilegeddon” update. AMP is merely a very condensed version of your current web pages. When you have AMP installed on your website and someone tries to view it on their mobile device, instead of loading the regular version of your site (which would take longer and consume more data), it would load the AMP version of your website, which is more user-friendly and easier to browse.

When 2 or more websites are competing for the same position, Google always prefers the one that provides the best experience to its users and it gauges that by how up-to-date and relevant your website is. So you’re likely to get more visibility for your business if you go AMP. If you’re ever in a position where you can’t understand why the traffic you’re getting to your website is not converting, ask yourself if your viewers are having a hard time finding the information they’re looking for. Is your site easy to navigate through? Is the Call Us button prominent and easy to find, if you even have one? Is there a Find Us button that gives them instant directions?

At the end of the day, traffic is only as good as the sales it converts into. The more user-friendly your site is, the more Google will reward you with organic traffic. And as far as your website’s health is concerned, organic is always better.

The post What Are AMP Pages And What It Means For Your Business? appeared first on AP Web Solutions.

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Secure your website against Viruses and Malware!
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Launched our social media management platform. FREE for the first 100 sign ups! It lets business owners manage ALL their social media activity from a single dashboard. Find relevant content using the inbuilt search panel and schedule posts to your Facebook, Twitter, Linkedin, Pinterest weeks or months in advance. Set and forget. Follow the #hashtags and promote your business online. Check it out at http://social.apwebsolutions.com.au/
from AP Web Solutions http://social.apwebsolutions.com.au/
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Secret Sauce To Get Likes and Shares On Social Media

Is your business active on social media? Are you getting as many Likes and Shares as you want?

Everyone knows that having their business on popular social media sites is very important these days. Multi-million dollar companies actually discuss their “Twitter strategy” during their board meetings. It’s no secret that social media is a great source of traffic, whether it’s through likes, shares, retweets, pins, +1s or numerous others.
The tough part, however, is to actually get the traffic, to get a following. Distribution (posting content) is not the hard part. Reaching your audience, is. Here are some of the themes that tend to go “viral” time and again on social media: –

• Controversy / negativity
• Sympathy and Empathy
• Humorous

Now imagine you own an Organic food grocery store. Business is good. But you want to try and sell more, perhaps expand to other areas and open more stores. A friend tells you about this thing called the Internet and how you can use it to sell. So you hesitantly step into the 21st century and start becoming more active on social media. You start posting on Facebook, Twitter, Pinterest etc with pictures of organic food, articles about its benefits, even discounts and offers. But you only get a few Likes and Shares. Far less than what you hoped for.

Now take a look at this picture

Imagine if you saw it on your News Feed on Facebook or your Twitter. It’s a nice picture. But you would probably scroll right past it. Back in 2004, it might have hit the spot. Today, simply because how overwhelmed you are by the barrage of daily stimulation, you’re likely to not even remember it in a few minutes unless you were REALLY hungry when you saw it.

But what if you captioned it with big visible text that read: “Share if you think the government should subsidize organic food products“. You would probably get more activity on your post. People tend to like blaming the government for almost everything.

Let’s turn it up a notch. What if you wrote: “Share if you think schools should only feed children with organic food“. What do you think your return is going to be on that one compared to putting up the post with a “30% discount” offer? Every parent would relate to it, share it, their friends who are also parents would share it and on and on. It is far more engaging than any article about benefits of organic food or how it prevents cancer. People aren’t on social media for more information, they can get that any time they want. They’re on social media to have their brains tickled (for the science nerds out there, think Dopamine stimulation)

Now don’t expect all these people to become your customers by next Tuesday. The point is, you are building a following, you are building your BRAND. People will buy when they are ready, as long as your brand keeps showing up occasionally on their Newsfeed. You do not need to interrupt their pattern by forcing your way into their lives with Ads. Speaking of Ads, did you know that a study of 10,000 people showed that 90% of them couldn’t even remember the right-hand side of a website? Because that is where Ad banners have lived since the Internet was born. Think about that the next time you pay $25 for a click.

Think outside the box. Create an inbound marketing strategy that will pay dividends in the long run. Use social media to your advantage. Look at what is trending and replicate it. Or keep bidding against your competitors to pay more for Ads. The choice is yours.

Till next time.

The post Secret Sauce To Get Likes and Shares On Social Media appeared first on AP Web Solutions.

from Blog – AP Web Solutions http://www.apwebsolutions.com.au/secret-sauce-to-get-likes-and-shares-on-social-media/
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